Your user experience is only as successful as your users’ ability to accomplish what they need to do.
We evaluate how well things work and where pain points contribute to friction, bounce rates, and ultimately — lost revenue.
Information Architecture
Information architecture began in library sciences, and the specialization allows the categorization of massive amounts of data. We’ve performed audits and architecture redesigns of 30,000+ page websites. We don’t recommend it to others! However, we specialize in slashing through chaos using digital analytics, CX, and voice of the customer to build lean, efficient experiences – that make users happy. And, while a laborious task to many, we actually like it – because the results are astonishing.
Wireframes
Wireframes are where ideas start to get real. Suddenly, there is something to react to, something to modify and perfect in the least expensive stage of digital projects. We don’t put hefty weight on wires; we want to go through a few iterations and make mistakes cheaply!
Rapid Prototypes
Wireframes are where ideas start to get real. Suddenly there is something to react to, something to modify and perfect in the least expensive stage of digital projects. We don’t put hefty weight on wires; we want to go through a few iterations and make mistakes cheaply!
User Stories
User stories have become a great communication tool across teams to manage resources, development, and test cases, as well as a common terminology and understanding for teams. Whether using agile development or other methodologies, user stories are one of the simplest breakdowns of a system to separate the complexity and keep everyone on board.
Task Flows and Use Cases
Mapping a user’s flow through a transaction, the exceptions, alternatives, the issues, and the necessary messaging are all vital to a complete experience. Use cases get very specific about each step, and actions from user to system and back. These tools help transactional systems break down complexity and communicate specifications across internal teams. These are tools our team is specifically trained and certified in and have proven not only to be a large differentiator in our experience design, but also in client success and limitation of errors and costly change controls.